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About Us

Hi! First off, I want to let you know how excited I am you’re here! The love I have for this business and our community is unmatched and it truly means so much to me that you’re part of it. 

My name is Abbey and I am a mama of two, a wife, and owner of Urban Baby living in Sioux Falls, South Dakota. I’ve always had a passion for clothing and that passion has only grown since having little humans of my own. I have spent more time and money than I’d like to admit in efforts to find trendy, comfortable, and quality items. I know how much significance quality clothing has on my own mood, so I can only imagine the impact it has on our babies! Our goal at Urban Baby is to provide pieces that check off every box, every time. 

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